Big is sometimes a borrowing. Big is sometimes a manipulation of small, an aggregation.
Recorded on November 1, 2008.
Thinking small is not necessarily the opposite of thinking big. Indeed, small may even be the New Big, but it requires that we reflect on the limitations as well as the possibilities of modest gestures. Is big an accumulation of many things small?
Panelists discuss the social uses and meanings of simple, small-scale tools and technologies. The conversation focuses on the development of architecture, regions, people and social issues, which over the course of American history have moved from small to big. Essentially, the idea that big is the multiplication of small steers course to mass consumption, industrial planning, and the intersection between various phenomena. Small versus big is explored in the world of journalism, art, and industry.