Yves Béhar is a design entrepreneur who believes that product, digital, and brand design are cornerstones of any business. He is the director of fuseproject, the San Francisco and New York-based design and branding firm he founded in 1999. He is also Chief Creative Officer at Jawbone, where for the last 10 years his products, brand, and communications work has made the company a leader in wearable and audio consumer electronics. His other collaborations with renowned partners such as Herman Miller, GE, Puma, PayPal, SodaStream, Samsung, Issey Miyake, Prada and many others have received international acclaim. Béhar's works are included in the permanent collections of museums worldwide, and he is a frequent speaker on design, sustainability and business topics.